3 Major Ways TeamLogic IT’s Corporate Team Supports Franchise Owners
Superior backing includes ongoing marketing advice and materials, sales training and vendor engagement to ensure value pricing
One major reason people buy into a franchise system instead of opening a standalone small business is the opportunity to tap into tested, proven systems. TeamLogic IT franchise owners are no different, and the corporate support they get validates their decision every day.
“We are anything but a ‘hands off’ team,” says Chuck Lennon, Executive Vice President. “We understand that TeamLogic franchise owners have a very full plate running their business, and we do everything we can to support every aspect of their operation.”
Industry-leading marketing support
Brand awareness is key to success, so TeamLogic IT provides strong marketing support from the outset, ensuring that franchise owners know how to talk about such foundational services as managed IT services. From a dedicated website and email databases to customized brochures and other material to enhance customer interest, every franchise owner has access to multiple branding opportunities.
“Even in markets where there is some knowledge of TeamLogic IT, new franchise owners need a boost getting the word out,” Lennon says. “Our approach is to surgically target potential clients, and then provide the materials to help make a tremendous first and lasting impression.
Sales training builds confidence
Another key differentiator for new and existing TeamLogic IT franchise owners is sales training. It begins during initial onboarding, continues to and through opening, and then is available throughout the life of the business.
“We hold sessions at our owners’ summit every year, as well as all through the calendar by way of regional meetings and webinars,” Lennon says. “Many franchise owners do not have sales backgrounds, and one of their biggest fears is that they’ll come up short in this area. We work to teach them how to be successful in cold calls and warm appointments alike.”
Vendor engagement creates value
Over the life of the brand, TeamLogic IT’s R&D team has worked to vet new and improved technologies on behalf of franchise owners. That has led not only to a strong and growing roster of products and services, it also has fueled solid vendor relationships that have many positives for the network.
“These companies can’t wait to exhibit at our annual summit,” Lennon says. “They know who we are, and they know how strong our franchise network is. That means we can negotiate significant price reductions, which helps every TeamLogic IT franchise owner maximize profit margin and their bottom line.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind about their technology needs, and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to health care, legal and accounting. Along the way, TeamLogic IT has grown to more than 130 locations throughout North America and continues to expand in new and existing markets.