How TeamLogic IT Builds Awareness in Local Markets
Digital and email campaigns are part of an overall strategy that helps franchise owners boost name recognition as they begin to build a client base
When you’re the “new kid in town,” it’s important to let people know who you are and what you do. That’s why TeamLogic IT franchise owners rely on a series of awareness tools that build name recognition when they open their doors in a new market, or even in a space where the brand already is in place.
“The IT space is a competitive space, so there are likely already service providers around,” explains Chuck Lennon, Executive Vice President. “Our goal is to help new TeamLogic IT franchise owners make sure that our name stands out right away and generates interest that results in sales calls and new business.”
Digital, call programs build recognition
A TeamLogic IT franchise receives a great deal of help in its early days in this important process. Telemarketing and email campaigns are set up, as well as a digital newsletter that positions TeamLogic IT as a trusted expert. Those combine to help raise awareness of the new player and get businesses interested.
“It’s not enough to just say ‘we’re here,’ so we spell out a lot of what TeamLogic IT can do as far as valuable offerings like managed IT services are concerned,” Lennon says. “These introductory touches aren’t overwhelming; they are designed to educate the business consumer about our brand and its many differentiators. They also provide the opportunity to request more information, so that helps build a funnel of potential leads for the franchise owner vs. him or her having to rely on cold calls.”
Collateral materials reinforce first impressions
When those leads are generated and appointments made, TeamLogic IT franchise owners also benefit from a deep bench of well-crafted marketing materials that not only talk about the brand, but also highlight different business areas, such as cloud computing and system security.
“We work very hard to make sure our leave-behind materials make an impression,” Lennon says. “There’s only so much you can talk about on a sales call, because business owners are busy. With these materials, that potential client has a lot of information at their fingertips, and after reviewing it usually has more questions, which lead to follow-up engagements and, hopefully, a contract with that TeamLogic IT franchise.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind about their technology needs, and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to health care, legal and accounting. Along the way, TeamLogic IT has grown to more than 145 locations throughout North America and continues to expand in both new and existing markets.