How TeamLogic IT’s Telemarketing Services Support New Franchise Owners
From generating initial leads and appointments to helping with follow-up
and ongoing support, telemarketing is a boon in many ways
When a TeamLogic IT franchise owner launches his or her business, they’ve got a lot to do. Everything is designed to start providing great customer service — and lining up clients to serve is a big part of the ramp-up process.
While the new TeamLogic IT franchise owner is learning the ropes at TeamLogic IT University, an initial client list is being generated based on the businesses in his or her territory. From there, marketing programs are set up for an initial 90-day run that can be extended. Those include email, direct mail and a robust telemarketing effort, says Denise Denton, Vice President of Marketing.
Outbound marketing creates initial sales funnel
“We work with a partner company that reaches out to companies we’ve identified as good prospects,” Denton explains. “We encourage our franchise owners to maintain that relationship and keep telemarketing as an outsourced activity rather than bringing it in-house because it’s much more effective this way.”
The names gathered in that initial set of calls are then given to the new TeamLogic IT franchise owner for follow-up calls if they wish. From there, appointments are made, and sales are generated. And all the while, more outbound telemarketing calls are made to qualified leads, and the process continues.
Multi-touch process yields results
Working in tandem with the email and direct mail campaigns, the telemarketing forms the third arm of a multi-touch process that gets the TeamLogic IT name out, but doesn’t overwhelm the business community, she says.
“The process is designed to roll out the TeamLogic IT name,” she says. “Every new TeamLogic IT franchise owner is involved in their marketing process. The initial list is gathered from types and sizes of businesses that are good TeamLogic IT potential clients, and so a lot of leads come from it. That gives the owner a really solid start.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind about their technology needs and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting. Along the way, TeamLogic IT has grown to more than 130 locations throughout North America and continues to expand in new and existing markets.