How The TeamLogic IT Franchise Made Managed IT Services an Industry Standard
The concept of an ongoing client relationship vs. only a vendor or ‘break-fix’ one was a novel concept — and it took off
A lot of different ideas were in play when the TeamLogic IT technology franchise brand was on the drawing board. There were IT-oriented franchises, yes, so how could this one be different? One novel concept rose to the top very quickly: managed IT services.
“Nobody else was really doing anything that fostered a long-term relationship with clients,” explains Chuck Lennon, Executive Vice President. “They were marketing expertise, but only in terms of selling products or offering one-off repairs.”
Creating the trusted-advisor role
Every TeamLogic IT technology franchise operation would be different. Franchise owners, and their techs, would become regular visitors to clients’ offices, sitting in on strategy meetings and offering ways to enhance business productivity, as well as safeguard against cybersecurity threats and other potential problems.
“The goal was to be an advisor, so that the client didn’t have to worry about their IT platforms,” Lennon says. “If they wanted to scale up, for instance, we could come in and price out what that would look like in terms of hardware and software, so they could budget accordingly.”
Long-term relationships yield additional revenue
That kind of customer relationship pays many dividends. Boosting revenue with each individual client currently on the books can be easier than landing new ones, for instance. And the more engaged current clients are, the more likely they are to send along referrals.
“Being the first call when something comes up around IT is where you want to be in this business,” Lennon says. “TeamLogic IT franchise owners get the first grab at outfitting expanded offices, deploying new technology, working on security issues and much more, all because of managed IT services, a once-novel idea that’s now an industry standard.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind about their technology needs and provide franchise owners with a steady, predictable revenue stream. The company serves a wide and growing variety of clients in every business sector, from tourism and hospitality to health care, legal and accounting. Along the way, TeamLogic IT has grown to more than 150 locations around North America and continues to expand in new and existing markets.