Memphis TeamLogic IT Franchise Owner Offers Tech Insights To Local Media
Operating a business during the pandemic, cybersecurity awareness and more were the takeaways from a timely and valuable editorial
As he closes in on a decade of TeamLogic IT franchise ownership, Drayton Mayers finds himself in more demand than ever. Since 2011, he and his team have been helping a large and continually growing number of Memphis-area businesses find the right wraparound technology solutions, from hardware and software to cloud computing and cybersecurity needs, through managed IT services contracts.
A frequent presence on TeamLogic IT’s annual awards podium — most recently as a VIP, or Volume Increase Percentage, award winner, Mayers also elevates his and the brand’s visibility with articles in local publications such as the Memphis Business Journal. A recent piece shows just why his input is sought after.
The essential need for cybersecurity in a pandemic
“If positioned correctly there is a tremendous revenue opportunity in cybersecurity,” Mayers wrote. “It will require time, talent, treasure and technology to truly capitalize on this opportunity. Start with a strong duty to care. This is much bigger than the standard definition in tort law. It is an ethos that speaks to a company’s commitment to its clients and its desire to really delight the customer.
“This, coupled with security best practices including a layered security system, will differentiate your company from your competitors, enhancing your market position and adding tremendous value to your business,” he continued. “From this day forward you can leverage this catastrophe in your marketplace by stepping up your cybersecurity game. After all, your customers crave security and peace, wanting to be happy and free again like the rest of us. This is your opportunity to give them what they want before your competitors do.
Laying out a strong cybersecurity foundation
He then spelled out some specific steps business owners can take to ensure they have the proper types and amount of security measures in place, and their benefits. Here are a few:
- A strong cybersecurity posture will drive revenue higher
- It builds trust and inspires customer confidence
- Cybersecurity strength will drive a competitive advantage
- Adding value strengthens your pricing options
- Position yourself as a socially responsible company
- A higher company value
- A strong cybersecurity posture will push operational efficiencies higher
- Reduce downtime and remediation costs
- Protects your business
- Increased efficiency
- Prevention is cheaper than
- Reduced breach-recovery times
“The choice is yours,” he concluded. “You can be like everyone else and continue to view cybersecurity as a cost center. Or you can be first to market by seizing the opportunity with both hands and start to emphasize your expertise. The result will be a leadership position in the market. You will succeed by making data security and privacy your new competitive advantage. You will build a new type of customer relationship – one that is win-win for you and your customers.
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind around their technology needs, and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting. Along the way, TeamLogic IT has grown to more than 200 locations around North America and continues to expand in both new and existing markets.