Million-Dollar Club Owners Talk Finding New Business
Building a base of business can be challenging for franchise owners, and TeamLogic IT provides the tools needed to overcome any obstacles
The training is finished, the space is built out, the techs are hired and a new TeamLogic IT franchise is open for business. Now it’s time to get, keep and grow a customer base — a challenge for any business.
Even so, TeamLogic IT comes with many advantages. First, territories are designed to include a variety of businesses, including verticals that can be tapped into for building expertise in one particular industry. And as TeamLogic IT’s Million-Dollar Club owners can attest, there are other tools to be deployed.
Pick an industry and embed yourself
In Portland, Oregon, TeamLogic IT franchise owner Steven Serna and his team have worked hard to tie into the strong medical, legal and engineering communities there. Serna says he also makes a strong case for managed IT services in every sales opportunity, which enhances recurring revenue and builds client loyalty.
“We developed our business around TeamLogic IT’s unique managed IT services model, and that has helped us grow every year,” he says. “We also have kept our eyes open for opportunities such as new businesses coming to the area, and that also has helped us maintain growth and continue to mature as a business.”
Regroup, review and retarget the territory
Focusing on small- and medium-sized businesses has paid off for Dave Thompson’s TeamLogic IT franchise in San Ramon, California. Still, he says, the key is to always be studying the business makeup of the territory and finding niches that have yet to be fully monetized while also building out existing clients’ portfolios.
“Many businesses have not invested in their tech, or they are not getting the most value out of that asset,” Thompson says. “One of the values TeamLogic IT brings is helping them maximize their technology, whether that’s by looking at new applications or studying what they are running to see if it’s operating most efficiently. We also can come in and see if a company’s IT backbone is adequately maintained, or if it’s safe. All of that adds value to their operations and makes them very willing to listen to what we have to offer.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind about their technology needs, and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to health care, legal and accounting. Along the way, TeamLogic IT has grown to more than 130 locations throughout North America and continues to expand in both new and existing markets.