New Leave-Behind Video Collateral Shows TeamLogic IT’s Market Flair
In a crowded managed IT services landscape, TeamLogic IT prides itself on finding innovative ways to make a great impression on potential clients
“Leave your card with me and I’ll get in touch.” Lots of cold-call and sales meetings end that way, but TeamLogic IT franchise owners have found a way to convert that ending to a lasting impression. How? Through a leave-behind piece of collateral that’s a cut above the usual products and services information.
The TeamLogic IT Video-In-A-Box brochure cleverly combines TeamLogic IT’s informational video on managed IT services in a promotional box that also has printed information about TeamLogic IT’s services and how to get in touch. It’s a great way to make an impression on any decision-maker, and it certainly stands out when it arrives at someone’s desk, says Denise Denton, Assistant Vice President of Marketing Communications.
Multiple platforms provide many opportunities
“Marketing is about getting noticed as much as it is about telling your story,” Denise says. “If you’re leaving behind a folder or brochure that’s not much different than others the potential client already has, then it’s hard to stand out. That’s why we are always working on TeamLogic IT collateral materials, so that everything we produce is eye-catching and informative.”
The video-in-a-box uses a multimedia approach to deliver information about what a TeamLogic IT franchise team can deliver. It’s a novel approach, and it also gives TeamLogic IT a way to capitalize on audiovisual platforms as well as printed media.
“We know how much time people spend on social media and online in general, and right now video is extremely hot as a way to provide content,” Denise says. “We felt like a video link in an email would be fine, but also having something that’s hand-held would really elevate our visibility.”
Marketing campaign never stops evolving
Whether it’s printed direct-mail pieces or a social-media campaign, TeamLogic IT franchise owners know they can count on the latest, greatest marketing material from the corporate communications team. From the earliest days of operation on, it’s a partnership that works.
“We’re certainly tracking trends to identify the types of collateral that work, as well as what’s generating the most successful business leads online,” Denise says. “At the same time, we’re always hearing from TeamLogic IT franchise owners about what they are seeing in their communities. That way we can partner in both directions to make sure that all our materials are cutting-edge, interesting — and effective ways to increase business from current clients and also close new deals.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed services contracts give clients peace of mind around their technology needs and provide franchise owners with a steady, predictable revenue stream. TeamLogic IT now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting. Along the way, TeamLogic IT has grown to 100 locations in North America and continues to expand in new and existing markets.