Six Days That Change the Life of Every TeamLogic IT Franchise Owner
The robust, comprehensive training new owners receive lets them hit the ground running and build a solid, profitable book of business quickly
While it may not look like the average institute of higher education, TeamLogic IT University is just as determined to see its graduates succeed. And based on the growing number of TeamLogic IT franchise locations around the United States, its track record is solid.
“We recognized early on that if we were going to be a game-changing IT franchise, it had to start from the moment someone signed up with us,” explains Chuck Lennon, President. “So we began putting the pieces together of what is now TeamLogic IT University, our six-day training program for new TeamLogic IT franchise owners.”
Learning the sales and marketing ropes
Many of these entrepreneurs are taking their first steps into owning a business, and so they need coaching on how to sell and market their services. TeamLogic IT has set up a comprehensive, 90-day program that uses everything from direct mail and email campaigns to digital marketing.
“The Initial Marketing Program focuses on all the methods to build a successful brand, including a Google AdWords buy,” explains Denise Denton, Assistant Vice President of Marketing Communications. “We also provide printed materials, including leave-behind folders, so that when they are calling on businesses they have something tangible in hand.”
The point, she says, is to introduce every TeamLogic IT franchise into its market effectively right away, which helps new owners as they are ramping up their initial sales efforts.
Getting grounded in the IT world
TeamLogic IT University also serves as a fast, effective introduction into the world of IT, because many TeamLogic IT franchise owners may be successful businesspeople, yet new to things like managed IT services, or tech companies in general.
“You don’t have to have a tech background to be successful with TeamLogic IT,” Chuck explains. “In fact, many of our top performers came out of completely different industries. But you do have to learn how to hire the best techs, so that you’re providing the highest level of service possible, and we teach that.”
New owners also learn how to ask the right questions to get embedded into a client’s operations, so that they become a trusted partner rather than just another vendor.
“It is remarkable how much we get done in a week, but the thing about TeamLogic IT University is that there’s no real ‘graduation,’” Chuck adds. “We have ongoing owner meetings and groups, webinars and other training opportunities so that we, and all our owners, can continue to learn and grow in this fast-changing business.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly turn to for turnkey support. TeamLogic IT’s managed services contracts give clients peace of mind around their technology needs, and provide franchise owners with a steady, predictable revenue stream. TeamLogic IT now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting. Along the way, TeamLogic IT has grown to more than 100 locations around the United States, and continues to expand in new and existing markets.