Strong Sales and Marketing Support Boost TeamLogic IT Franchise Revenue
Industry-leading programs enhance initial training and create an ongoing learning platform to build brand awareness, work leads and close sales
When new TeamLogic IT franchise owners attend training, they come away with a lot of insights on sales and marketing. That’s true whether the new franchise is in a territory where the brand name is known or an entirely new part of the country. What’s also true is that this is the beginning, not the end, of the sales and marketing journey.
“We know that many, if not most, of our franchise owners don’t have a sales background; it’s one of the most common things we hear during our vetting process and in discovery days,” says Chuck Lennon, Executive Vice President. “That’s why we take the pressure off with a comprehensive and ongoing sales and marketing program.”
Collateral materials make an impression
Above and beyond the training and materials provided during TeamLogic IT University, new and current TeamLogic IT franchise owners also get a steady stream of collateral, or “leave behind” materials to take with them on sales calls. These range from one-sheets to packets and cover some of TeamLogic IT’s most popular services, such as cloud computing and security protection.
“These pieces are prepared to reinforce the talking points that a franchise owner or team member might be making with a potential client, or even with an existing customer,” Lennon says. “They act as a reminder of what TeamLogic IT brings to the table and keep our name in front of that person while they are vetting different vendors to help with their IT needs.”
Ongoing webinars and meetings keep things fresh
At the same time, clients and franchise owners alike are benefiting from online engagement. On the client side, emails, newsletters and other information are delivered to potential clients, so they are presented with the many positives of a TeamLogic IT relationship, such as the value of managed IT services contracts, on a regular basis. Meanwhile, franchise owners are attending webinars focusing on sales and marketing, as well as tapping into a library of prior presentations so they can keep learning.
“Our ongoing goal is to make sure that everyone in the field has what they need to talk knowledgeably about not just what TeamLogic IT does, but how it can benefit small and medium-size businesses,” Lennon says. “All of our marketing collateral and ongoing training is designed to do just that.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind around their technology needs and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting. Along the way, TeamLogic IT has grown to more than 130 locations around North America and continues to expand in new and existing markets.