TeamLogic IT Expansion Continues in New and Current Markets
Continued growth streak shows brand maturity in developed areas alongside potential in urban and suburban areas that currently are underserved
When the TeamLogic IT franchise brand debuted more than a decade ago, the IT landscape was crowded with break-fix vendors as well as hardware, software and other sellers and resellers. Even though it was competitive, TeamLogic IT was able to stand out and begin to make a name for itself.
Fast-forward to 2018. The landscape has altered somewhat, and TeamLogic IT franchise owners are well established in markets of all sizes — and the brand continues its march across the United States and even Canada.
Managed IT services model works in all markets
“At first TeamLogic IT was growing in major markets, because that’s where a lot of our founding franchise owners were,” says Chuck Lennon, Executive Vice President. “Many of them were already IT professionals and were looking for a way to own their own business while still capitalizing on their career strengths. TeamLogic IT not only gave them that, it also gave them something new at the time: the managed IT services approach, which let them be more than a ‘break-fix’ vendor for their clients.”
Over time, as the brand grew in status, new franchise owners in smaller communities came into the fold. TeamLogic IT is structured in such a way that no IT experience is necessary, so many of these individuals came from sales and other backgrounds, which helped enrich the ownership group as a whole with their new perspectives.
Trusted vendor status allows for franchise growth
As the number of TeamLogic IT franchises grew near and then surpassed 100, it also was becoming clear that this business model was working in markets of all sizes, thanks to its ability to create partnerships with clients rather than just transactional touches around equipment repair or replacement.
“Through managed IT services, as well as the TeamLogic IT model of customer service, our clients know their TeamLogic IT franchise owner and his or her team,” Lennon explains. “Our goal is to be a trusted business partner, someone at the table who’s explaining how a company’s IT evolution should take place for it to meet its business goals. That is infinitely more valuable than just being called in to reboot the server, and it’s an approach that continues to pay dividends and build revenue for our franchise owners.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind about their technology needs, and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting. Along the way, TeamLogic IT has grown to more than 145 locations throughout North America and continues to expand in both new and existing markets.