How The TeamLogic IT Telemarketing System Brings In Clients Early
Any new business needs to be visible early on if it’s going to find success. TeamLogic IT franchise has cracked the code on getting noticed.
When the doors open at a new TeamLogic IT franchise, the owner and his or her team get busy in two important areas: serving clients and bringing in new business. Thanks to solid training and skills, they’re in great shape for client engagement, and the same goes for acquiring new business, thanks to a robust marketing program that includes an effective telemarketing component.
“Our multi-touch approach means that we have marketing tools and resources in place for those critical early days, and that we can reach potential clients across a variety of mediums,” explains Denise Denton, Assistant Vice President of Marketing Communications with TeamLogic IT. “We know how vital it is to be consistent in building a brand, especially in that first year, so we use every weapon at our disposal that has proven to be successful in that effort.”
Telemarketing raises franchise visibility
We use a third party telemarketing service to get the word out about TeamLogic IT. Working in tandem with everything from direct mail pieces to social media advertising, phone outreach has shown itself to be a cost effective way to raise visibility, Denise says.
“The initial marketing list created for a new territory is worked by the telemarketing company, so that frees up the franchise owner to get out and visit potential clients and begin networking at chamber of commerce mixers and other business events,” Denise says. “It’s like having a staff member making those calls, but much more cost effective because there’s no one added to the payroll.”
That’s why, she adds, “We encourage all TeamLogic IT franchise owners to keep that service in place as an outsourced activity after the initial period ends. It’s very valuable and helps to continue widening the name recognition for the brand as well as bringing in new business leads.”
Interlocking marketing efforts bring success
The beauty of the telemarketing component of the TeamLogic IT franchise marketing plan is that it can be scaled up or down as the business requires. It, along with brochures, attention-getting leave-behind pieces and more, is meant to be one component of a nimble, evolving strategy.
“We feel so strongly about our Initial Marketing Program because we’ve seen how well it works,” Denise says. “Consistency is everything when it comes to building a brand, and all these pieces convey the same message. That means when the owner sits down with that potential client, they are fully aware of what that person has seen, and read, about TeamLogic IT. It makes it much easier for them to then build on that messaging and then establish a personal relationship to hopefully bring that business on board.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly turn to for turnkey support. TeamLogic IT’s managed services contracts give clients peace of mind around their technology needs, and provide franchise owners with a steady, predictable revenue stream. TeamLogic IT now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting. Along the way, TeamLogic IT has grown to more than 100 locations across North America, and continues to expand in both new and existing markets.
Learn more about a TeamLogic IT franchise