TeamLogic IT Franchise Owners Know How to Maximize Online Presence
Appearing high up in search rankings is key to visibility, inquiries and conversions, so utilizing best practices is essential for success
When TeamLogic IT franchise owners get together, whether at the annual owners’ meeting or during multiple other gatherings through the year, digital marketing is always on their mind. That’s why they work nonstop with the corporate team to ensure that everyone is doing as much as possible to maximize online presence, says David Robidoux, Chief Marketing Officer.
“We work with franchise owners to make sure they are not just aware of the marketing tools available to them, but that they also are using them in the most efficient and effective manner,” Robidoux says. “That’s why we focus heavily on marketing during the initial training with new TeamLogic IT franchise owners, and also continue to highlight marketing on an ongoing basis.”
Get noticed, get business
Utilizing PPC, or pay per click, advertising is one of many ways that a TeamLogic IT franchise can set itself apart. More than 77% of all TeamLogic IT offices are on the first page of Google searches, for example, indicating that franchise owners are being smart with their efforts.
“We have been seeing an increase of 40% year over year of first-page search results, which is excellent,” Robidoux says. “The higher up the franchise name and location appears, the better in terms of website visits, inquiries and, hopefully, sales calls and new business for that franchise owner.”
Casting a wide net has value
TeamLogic IT franchise locations also work to ensure they are discoverable in other online portals, such as Google My Business, online Yellow Pages and even social media platforms such as Facebook and LinkedIn. Online review sites, such as Yelp, are monitored so that positive and negative feedback can be addressed quickly and properly. The idea is not to just throw the name out everywhere, but to be focused about where, and how, it appears.
“Just having a website isn’t enough,” Robidoux says. “TeamLogic IT owners know that, and we’re here to brainstorm with them on the best approach to make sure the brand name is out there and being found by potential clients. We do that by constantly evaluating and measuring new tools for measuring success and making sure that the entire program is a worthwhile business expense.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind about their technology needs, and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to health care, legal and accounting. Along the way, TeamLogic IT has grown to more than 130 locations throughout North America and continues to expand in both new and existing markets.
Learn more about a TeamLogic IT franchise