TeamLogic IT Franchise’s Email Newsletter Helps Build Strong Local Following
Customer outreach and communications are key to small business success, and few tools are more effective than online newsletters
Even before a TeamLogic IT franchise opens its doors, efforts are under way to build a solid marketing presence. That means printed materials for franchise owners and their teams to leave with new and potential customers, but also a robust online effort to build interest and raise name recognition.
“We have a lot of tools and resources that touch on every communications platform,” says Denise Denton, Assistant Vice President of Marketing Communications. “We start everyone out in our initial marketing program, which is an integrated approach to build name recognition in the community. A big part of that is an email and direct-mail campaign that introduces the TeamLogic IT franchise owner and team to local businesses.”
Newsletter provides timely information
Soon these initial contacts, along with others that have been collected at chamber of commerce mixers and other business gatherings, are moved into a list for a regular email newsletter. Packed with tips and action steps, these are designed to generate traffic to the TeamLogic IT franchise.
“We pre-write the articles, so the owners just have to send it out,” Denise says. “We also have a lot of white papers and case studies on our intranet that are downloadable, so there is a broad range of material that they can present to clients on IT topics. It is very easy for a TeamLogic IT owner or tech to be a subject matter expert and valuable resource to clients, thanks to these materials.”
Constant updates ensure relevancy
Because the IT world shifts so quickly, the topics covered in the monthly newsletter and other materials are relevant and timely. Denise says that she often gets input from TeamLogic IT franchise teams that provides a new angle on information that’s already out there.
“Obviously, we’re going to talk about managed IT services a lot, and so we try to hit that topic in many different ways,” she says. “We don’t want the newsletter to say the same thing about the same issue every month. We keep it fresh and interesting, and so it serves as a valuable sales tool as well as an informational device. Clients say they really look forward to getting it, and that’s good for our franchise teams.”
In the end, she says, the goal is for the email newsletter, and all other pieces of marketing, to accomplish five things: build brand awareness in the local market, generate leads, nurture opportunities, cross- and upsell, and retain customers.
“When we can check all those boxes with one device, such as an email newsletter, it’s a home run for every TeamLogic IT franchise operation,” she says.
TeamLogic IT is the technology franchise small- and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind around their technology needs and provide franchise owners with a steady, predictable revenue stream. TeamLogic IT now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting. Along the way, TeamLogic IT has grown to more than 80 locations around the United States and continues to expand in new and existing markets.