TeamLogic IT Launches Automated Marketing Program
Franchise owners will have the ability to grow relationships more effectively, as well as boost sales, with enhanced digital package
Marketing is essential for any new business to succeed, but often it can fall by the wayside once things are up and running. No TeamLogic IT franchise can afford to let that happen, and that’s why a new, automated marketing program has been put into place to ensure that vital outreach never slows down.
“We have invested in marketing cloud software for TeamLogic IT, so that we can deploy email and direct mail campaigns more effectively,” says Denise Denton, assistant vice president of marketing communications. “From there, we can take those lists and begin a program that provides specific marketing touches to help nurture a relationship.”
Program works alongside lead-generation efforts
Denise points out that the program is designed to help franchisees get more reach and frequency with their marketing efforts. Franchisees will have a view into the engagement activity of their contacts to help them zero in on the most promising opportunities.
“We ask franchise owners to upload a list of contacts they want to nurture and educate about the value of TeamLogic IT,” she explains. “When we reach out through email and the occasional direct-mail postcard, that business is getting a steady stream of information about how they could benefit from managed IT services, for example. And it’s an ongoing system, so that each new entry starts at the beginning, not well into a campaign where other contacts on the list might be.”
Engagement and updates are easy
The system is designed to make it as easy as possible for busy franchise owners to get involved, and to continually update with new contacts. All it takes is a first and last name, company name and email address, and then a physical address if the direct-mail component is desired. And best of all, over time that list and tracked activity data from the automated touches becomes an even more powerful marketing and sales tool.
“As a franchise owner’s list grows, we can learn more about the names in our database so we can build personas around the types of potential clients we are seeing,” Denise says. “We can see who opens the email, or clicks through to a landing page, or downloads a case study or white paper. Then we can develop even more targeted marketing materials for those people, and also let the franchise owners know that this person is showing interest in a specific topic, so they may be ready for a call. It’s a robust marketing program for certain, but it’s also a very effective sales tool.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind around their technology needs, and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting. Along the way, TeamLogic IT has grown to more than 100 locations around North America, and continues to expand in new and existing markets.