TeamLogic IT Marketing Communications Build Brand Awareness & Loyalty
A multi-platform approach to brand awareness and marketing helps TeamLogic IT franchises stand out in even the most crowded markets
From the very start, TeamLogic IT franchise owners know how to get the word out effectively about their products and services. Much of that is due to the solid training they get at TeamLogic IT University when they are preparing to open their doors, but it’s also from plenty of help during those early days and beyond.
Marketing toolkit provides consistency
“We market in lots of ways, because it’s a fragmented world out there in terms of how people get their information,” says Denise Denton, Assistant Vice President of Marketing Communications. “We value the ‘old-school’ methods of traditional print advertising and direct mail, but we also know to utilize email marketing and digital and search marketing efforts, including pay-per-click to elevate our appearance in online searches.”
By providing new TeamLogic IT franchise owners with branded print and online materials early on, as part of an initial marketing program, the new business has a consistent look and feel from day one.
“This way, if someone is already familiar with TeamLogic IT and they get these materials, they know something already about our company,” Denise says. “If they are unfamiliar with us, these professional, well-designed materials help the franchise owner tell our story in a clear, effective way.”
And, she adds, “While each owner’s materials are designed with his or her specific contact information, they resemble all our other products so we have the same look and feel across our entire communications platform. That way, a potential client can see that this business is part of a larger whole, and that there is a great deal of depth to what the local TeamLogic IT franchise owner is offering.”
Additional materials added over time
After the initial marketing push ends, that’s not the end of things in terms of materials and support. In fact, quite the opposite.
“We know that our owners often are doing sales, as well, and that many of them do not come naturally to that mindset,” Denise explains. “We have brochures and other leave-behind collateral that they can take on sales calls that really help explain what TeamLogic IT is all about, and spell out the value of things like managed IT services.”
In addition, each TeamLogic IT franchise is encouraged to provide an email newsletter to existing and potential clients. The content is created by Denise and her team, and so the owner just has to send it out and wait for results.
“We have a lot of little pieces that add up to a great marketing effort, even including little boxes that the owner can put candy in and deliver to customers,” she says. “Everything is about getting and retaining customers, and we are always working to improve our materials so we can help our owners succeed.”
TeamLogic IT is a top-rated technology franchise that solves a major headache for small and medium-sized businesses by offering managed IT services solutions that turn technology into an ally rather than an obstacle for clients. We are a fast-growing business with franchise owners who become trusted business partners because they meet the need for rock-solid IT solutions that prevent downtime and provide security for critical data, while also offering solutions to keep clients’ businesses growing.