TeamLogic IT’s Personal Touch Builds Customer Loyalty
Regular meetings foster collaboration with clients, allow for partnership to evolve away from repairs-only contact
A vendor can be changed with little or no notice, but a partner has a long-term role. That’s why TeamLogic IT franchise owners work to become trusted partners with their clients, thanks to a business model that is based on collaboration.
Building relationships is essential
“There are plenty of ‘break-fix’ IT providers out there, but they are a phone number on an old invoice,” says Chuck Lennon, TeamLogic IT president. “They are not in steady contact with the client, and so are thought of only in emergencies. At TeamLogic IT, we encourage our franchise owners to routinely touch base with clients to see what their needs are, and how they can help meet those challenges with managed IT services and other support.”
That opens the door for many conversations. Because most small businesses don’t have a staff member or department devoted to IT, they need outside expertise. If a TeamLogic IT franchise owner or tech can make recommendations for (or against) a type of server, for example, or about a move to cloud-based computing, that can be invaluable.
Start with one project, then expand
“Our most successful franchise owners will tell you that it all begins with a call, and that call sometimes is just an inquiry,” Chuck says. “Handing out some free advice can pay dividends, because people remember who helped them when they had an IT question. When the TeamLogic IT owner asks if he or she can visit the business and provide some advice, the answer is almost always, ‘Yes.’ And that’s how we get, and stay, in the door.”
Some businesses have good IT systems, but even they will need to swap out equipment thanks to the rapid pace of software and hardware development. So whether it’s a repair job, consultation for ongoing services or equipment sales, TeamLogic IT franchise owners have many ways to build customer loyalty.
“Start-up firms, and even companies that have been around for a while, tend to neglect their IT in favor of what they see as more pressing issues,” Chuck says. “That usually means that within a few months, or after a couple of years, they have outdated, poorly functioning IT setups. TeamLogic IT can come in and provide a top-down evaluation of what they have, what they need and how we can work with them right away, as well as into the future, to make that happen.”
Learn more about starting a TeamLogic IT business services franchise
Get more information by reading interviews with TeamLogic IT franchise owners on our blog and discover more about our business model and our niche within the IT industry by checking out our research pages. For even more information, including some hard data, download our free franchise report.