TeamLogic IT’s Lee Dye Discusses Franchise Owner Training’s Deeper Dive

Becoming more granular with initial and ongoing training on IT trends is a major way TeamLogic IT keeps owners and techs up to speed

Yesterday’s hot trends in IT software and hardware are just that — yesterday’s trends. That’s why TeamLogic IT franchise owners can count on comprehensive training on the latest topics not just during their initial onboarding, but throughout the life of the franchise.

TeamLogic IT franchise owner Lee Dye

They can also look forward to ongoing and much deeper dives into specific areas that range from cloud services to security and firewall enhancements, says Lee Dye, Vice President, Franchise Support and Training, who lays out what owners can expect from a brand that’s used to leading the way.

What kind of strategy does TeamLogic IT franchise have when it comes to ‘keeping up with the Joneses’ in terms of IT trends?

Our training approach is multifaceted. It’s in-person at TeamLogic IT University for new franchise owners and continues through live and archived webinars, and other online modules afterwards. It’s all aligned to tie into our four operational systems: financial management; employee management; sales and marketing; and technical. We support franchise owners, whether brand new or with more than 10 years generating millions of dollars, in every way we can — and that always will include some aspect of training. We will always train on our core products and services, such as managed IT services, but also tailor what we’re doing from the standpoint of that franchise owner’s background and how to best integrate him or her into the system.

Right now, we are moving toward having subject-matter experts who can speak to each of those pillars. During training, even before TeamLogic IT University, this begins as new owners learn the basics of a TeamLogic IT franchise. That continues through their time with us at the corporate office and then after. We are utilizing training modules developed by those subject-matter experts that are tailored to the topics at hand, and then we will have additional content available for people who need extra attention in a specific area. For instance, if someone has a strong tech background but no sales, we’ll double up on sales training alongside everything else. If the opposite is true, then we can really drill down into technology.

We also have vendor-supported partnerships that offer training, such as our ongoing relationship with CompTIA. Every TeamLogic IT franchise owner is a partner with that organization, so they can take advantage of all the materials they offer. There is a huge amount of material to be had through their platforms alone.

How does this new focus on modular and specific training tie into the industry overall?

Our programs are designed to be very fluid, much in the way that the IT industry keeps evolving and changing. Our subject-matter experts stay on top of all those swings, because they spend a lot of time in that space. As do our franchise owners, so when they all meet up there’s a lot of information sharing.

Most importantly, our training speaks to everyone’s needs. We have biweekly webinars with our subject-matter experts and/or partner vendors, and those are always recorded for those who can’t attend. That means there’s a database where anyone can find a training that they need to shore up skills in a specific area.

Other than online training, and the initial time as an onboarding new owner, what else can TeamLogic IT franchise owners expect?

What we want to do is be continuous. That means we’ll be enhancing our field visits, regional meetings and other in-person ways we offer support and assistance to franchise owners. If someone needs help with financials, or sales, we have the people who can go and spend some time with them. If it’s a marketing issue, someone can go in and help them tap into our tailored marketing program and maximize those benefits.

Our lines of communication stay open all the time, and we’re now adding some structure to make sure that those dialogues are even more effective. We want to be in touch with every franchise owner at least every 30 days, even if all is well. We want to hear about successes as well as pain points, because that way we can tie them into our experts as those people plan training sessions. The result of that collaboration is even more information out there about best practices, which benefits the entire network.

Are the owners’ groups and other networking elements franchise owners now use staying in place?

Yes, absolutely. Even though we are adding new field personnel to our team, business consultants who can support the franchise owners as we talked about before, everything we are already doing is staying put. Now owners can have people come to them as well as call in and talk to us, which is going to be very helpful.

As far as the owner’s groups go, we’re even expanding some of them to reflect our growing national footprint. They have always been geographically oriented, and we think that kind of peer-to-peer sharing is great for us and great for our clients. What we want to do there is make sure everyone can maximize those, so they are supporting each other not just regionally, but across the network. We have hundreds of techs who have solved complicated problems, and sharing that information live as well as through our internal intranet community means that we have informative, ongoing dialogue in that channel as well.

When it comes to ongoing training, our goal is to offer it in every way possible that makes sense for us and our franchise owners, and to always be looking for ways to be more efficient, effective and comprehensive as we do so.

TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind around their technology needs and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting.  Along the way, TeamLogic IT has grown to more than 130 locations around North America and continues to expand in new and existing markets.

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