Robust Sales Program Ensures Quality Leads for TeamLogic IT Franchises
A solid and continual pipeline helps franchise owners plan sales calls and business expansion alongside current-client support and maintenance
When an entrepreneur takes on the challenge of owning a TeamLogic IT franchise, he or she is connecting with a nationally respected brand for IT-related sales, service and support. And while the service and support get a lot of attention, TeamLogic IT also places a good bit of focus on the sales aspect of its business.
“We’re rightfully known for our managed IT services, because that’s become a foundational part of our overall business growth and retention strategy,” says Chuck Lennon, President. “And that ties into both service and support aspect of what we do. But TeamLogic IT franchise owners and their teams also need to be well-versed in sales so they can grow their business, so we work to make that happen.”
Training helps hone sales skills
During a new TeamLogic IT franchise owner’s initial training at “TeamLogic IT University,” he or she spends time on basic sales skills. That’s vital for owners who may have a strong IT background, for example, but have never needed to be in the room when a contract is negotiated or deal finalized.
“We work with them so they become familiar with our email and other marketing programs, because that’s where a lot of our lead pipeline is developed,” Chuck says. “Then we pivot to spend some time not just on going through leads that are generated, but how to set up appointments and successfully create business opportunities during those calls.”
That support continues long after the initial training has ended, through calls, webinars and other mechanisms Chuck and the corporate team have in place to engage with owners in one-on-one meetings and group events, he added.
Program also boosts hiring expertise
TeamLogic IT franchise owners also are able to pivot from the customer-oriented aspect of their sales training for their own hiring practices. That means even more benefits can be realized that will help operational efficiency and boost productivity and profitability, Chuck adds.
“We are working with franchise owners so they can recognize strong skills when they are looking to add salespeople to their operations,” he explains. “Not all franchise owners want to stay engaged in sales, and while they know what to look for in a great IT tech, they’re a little fuzzier when it comes to the right sales staff. We’re glad to partner with them so they can find the right fit to help grow their business.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind around their technology needs, and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting. Along the way, TeamLogic IT has grown to more than 100 locations around North America, and continues to expand in new and existing markets.