Why TeamLogic IT Franchise Owners Love the Brand
Checking all the boxes — from marketing support to ongoing training and effective vendor relations — creates a business opportunity that’s second to none
Customer satisfaction is the chief goal of every TeamLogic IT franchise. It’s how they keep business, add new clients — and grow revenue. Similarly, franchise owner satisfaction is the daily aim of the corporate team, and based on a recent Franchise Business Review (FBR) Satisfaction Benchmark Report, they’re succeeding.
“We really get behind these surveys because they tell us what our partners in the field think,” says Chuck Lennon, president. “We engage with them all the time through online webinars, training calls, regional meetings and our annual owners’ meeting, but this gives them a way to speak about us, and not directly to us. That’s valuable.”
Survey assesses every aspect of business
To create its Franchise Satisfaction Index, FBR polls franchise owners on eight areas: training and support; the franchise system; leadership; core values; franchisee community; self-evaluation; financial opportunity; and general satisfaction. In every area, TeamLogic IT franchise owners rated the brand very good or excellent at a higher rate than the FBR benchmark for the overall IT service and repair industry.
“That’s meaningful for us, because it shows that we’re a solid proposition in a field where there is a lot of choice and a growing amount of competition,” Chuck says. “We are able to look at FBR’s deep dive into each of those areas, hear what our people are saying is working and also look at where they say there are sticking points. Then we can get to the business of smoothing out those rough areas so every franchise owner has even more opportunity for success.”
Well-rounded approach pays dividends
TeamLogic IT franchise owners value that kind of attention to detail, and they say they know they can rely on their corporate partners. The FBR survey also allows for feedback, and here’s what a few of them had to say:
— “Support and offered training is outstanding, and they’re constantly evolving based on franchisee feedback.”
— “When we have questions, we get answers right away.”
— “Everyone on the team is readily available any time I have a question, concern or just need my hand held. The owners’ summit was like getting a double dose of in-depth training with the added benefit of being able to leverage the experiences of the more senior owners.”
Many respondents also took the opportunity to lobby for more training opportunities or highlight other areas they wanted to see beefed up. To Chuck, those concerns are marching orders.
“When we hear anything like that, we know we have to respond,” he says. “The point of an exercise like the FBR data collection is not to just pat yourself on the back, but to see how we can all get better. That’s what drives us, and it’s why we continue to expand our network and help our TeamLogic IT owners thrive in their markets.”
TeamLogic IT is the technology franchise businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind around their technology needs and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting. Along the way, TeamLogic IT has grown to more than 120 locations around North America, and continues to expand in new and existing markets.
Learn more about a TeamLogic IT franchise