TeamLogic IT Franchise Leverages Cybersecurity Expertise in Local Media
Online, print and broadcast media love experts who can address complicated tech issues — TeamLogic IT franchise owners are naturals
If you’ve ever watched the midday or evening news, or read a newspaper’s print or online version, then you’ve seen short stories or segments about a “hot” issue such as data breaches. When those pop up in a community where there’s a TeamLogic IT cybersecurity franchise, it’s quite common to see that franchise owner as a subject matter expert.
“Reporters and bloggers value expertise,” explains Chuck Lennon, Executive Vice President. “They don’t want to spend hours chasing down a source who may or may not have the insights they need. When they call TeamLogic IT computer franchise owners for a quote, or get them on the air, they know they are getting valuable information that their readers and watchers can easily understand.”
Building brand awareness in short spots
That was the case recently in St. Louis, where TeamLogic IT franchise owner Jasleen Thakkar appeared on a local news show to talk about cybercrime — and how to avoid it. She discussed ways that small-business owners — a prime TeamLogic IT franchise customer demographic — can protect themselves from unwanted attacks and business disruption.
She stuck to the basics: Update software and use safe password policies and threw in some fun when it comes to passwords, noting that they are like underpants: keep them private, change them often and never share with anyone. She also talked about the importance of anti-virus software, proper backups, vetting WIFI security and how to avoid phishing attacks. It was a lot of information and showed deep knowledge on a topic that is of huge concern to small businesses.
Local press great outlet for new franchise owners
Doubtless the Creve Coeur TeamLogic IT franchise, which Thakkar co-owns with husband Sunil, got some inquiries. And that’s the name of the game, Lennon says.
“We do a lot of marketing training with our franchise owners to help them get the word out when they open, so that local media knows they are there, and what they do,” he explains. “That way, they are on reporters’ radar when they need a source to talk cybersecurity or anything else that’s IT and technology related. It’s a great way for both new and longtime franchise owners to raise their profile and hopefully bring in some new business.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind about their technology needs, and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to health care, legal and accounting. Along the way, TeamLogic IT has grown to nearly 200 locations throughout North America and continues to expand in both new and existing markets.