TeamLogic IT’s Memphis Franchise Owner Gets TV Time as Technology Expert
Having expertise in cybersecurity and other IT issues affecting small businesses make franchise owners valuable media resources
Whether it’s for television, newspaper or magazine, blog or social post, reporters value expert insights. That’s why they keep a stable of sources who can speak knowledgeably to all kinds of issues. And it’s why when those topics turn to technology, they reach out to TeamLogic IT franchise owners.
Such was the case recently when a Memphis television station interviewed Drayton Mayers, owner of TeamLogic IT Memphis. The story was about the local school system’s ability to serve students at home during the COVID-19 pandemic, and whether or not the system’s technology platform could handle the stress of almost 100,000 students in virtual classrooms.
Wise words coupled with action steps
“Everybody needs patience,” Mayers advised, noting that the system’s IT platform was not used to such a massive, everyday workload. He then pivoted to specifics, such as the need for higher speed in order to avoid interruptions, as well as being aware of other variables such as computer capability and speed.
He also offered tips on getting faster internet without service upgrades, which is valuable advice for parents looking to keep household costs down as they support their children’s educational needs (as well as their own if they, too, are working from home).
Media visibility can translate to increased sales
This kind of earned media is invaluable to a TeamLogic IT franchise. It positions the brand as a trusted expert and highlights the work it does as a cybersecurity franchise. And most importantly, it can result in queries to franchise owners who then can talk about managed IT services and more to prospects.
“Our TeamLogic IT franchise owners spend a lot of time talking to reporters, bloggers and other media professionals,” says Chuck Lennon, Executive Vice President. “They know what they are talking about, and they give more than a sound bite; they give actionable, common-sense advice. That plays well with small business owners who hear or read them, which more often than not turns into a new client for the franchise.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind around their technology needs, and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting. Along the way, TeamLogic IT has grown to more than 200 locations around North America and continues to expand in both new and existing markets.