Marketing & Business Development Support
TeamLogic IT Franchise provides its Managed IT Services franchise owners with marketing support, sales training and more
There are over 30 million businesses in the United States in 2020, according to Fundera. About 1 million of them fit the profile of an ideal TeamLogic IT franchise customer. The demand is massive. The key for growing a successful TeamLogic IT business is to get in front of those customers and help them understand the services you can provide.
Here is how we do it:
TeamLogic IT Franchise Marketing Tools
TeamLogic IT franchisees are trained on an integrated marketing and sales approach which encompasses the use of multiple media to build local brand awareness and generate and nurture lead opportunities. The integrated marketing system includes:
A local website.
TeamLogic IT provides you with a local website that is optimized for the search terms that potential customers use when they are looking for help. Franchisees can customize portions of their local sites to reflect the personality of their business and add customer testimonials that build the trust of sales prospects. The website also provides a resources section that allows customers to download trending technology articles, case studies, whitepapers and other materials, and the site serves as an ongoing marketing piece for your business.
A variety of high-quality brochures help position your business as a professional IT services firm. Combined with sales support flyers and presentation templates you’ll make a lasting impression on the prospects you meet with assuring them that you are the right choice for their IT needs.
TeamLogic IT develops a verified list of 1,500 to 2,000 potential business customers for you to market to when you launch your business. Direct mail postcards are an ideal way to build brand awareness and deliver targeted messages to your intended audience.
Email is another great way to target specific industries with tailored messages, and it works especially well alongside direct mail. Monthly email newsletters and a variety of pre-built templates also build client loyalty and can keep you top-of-mind with qualified prospects.
One of the best ways to build your reputation is by sharing useful information to educate your prospects and clients about emerging IT issues. By establishing yourself as a thought leader, you gain credibility, which helps you earn business. TeamLogic IT’s corporate staff produces a blog located on your local website that provides articles on trending technology topics that position local franchisees as experts in all areas of IT support and consultation.
TeamLogic IT franchisees are encouraged to join organizations that will allow them to connect with other business owners in their community. It’s an invaluable way to learn about local businesses, get referrals and earn the interest of people to whom you have been marketing.
TeamLogic IT businesses use vehicles wrapped in promotional graphics, which serve as mobile billboards for your services and increase brand awareness. Over time, they can generate millions of impressions on potential clients.
More, much more.
The tools mentioned above represent just a fraction of our marketing system. By combining these tools and others, you will generate a steady stream of leads that you can then convert into clients.
TeamLogic IT Franchise Sales Training and Coaching
Generating sales leads is great, but it’s critical to know how to evaluate those leads and convert the best potential clients into customers. TeamLogic IT provides franchisees with ongoing sales training and sales coaching to help franchisees manage their sales pipelines and get better results.
We offer coaching and tactics to help you win more customers and introduce new services to customers you are already serving. It’s especially useful for franchisees who may not have done a lot of sales in the past, or for franchisees who have established a strong business and are eager to take it to the next level.
Sales can be intimidating to some people, but it shouldn’t be. It’s about having confidence in the value that you can offer clients, listening to them and then finding ways to meet their needs.
If you are willing to reach out and engage with potential customers, TeamLogic IT’s support team can provide coaching to hone your skills and help you evaluate your sales pipeline.
“The marketing assets are huge. The go-to-market strategy and overall marketing plan is critical. We could try to reinvent that wheel, but it would take a lot of time and our method wouldn’t be proven, and you wouldn’t be able to tell customers that there are 50 ‘Dwight and Allison’ shops all across the country. And the road map for the business—what works and what doesn’t—has helped us grow.” – Allison Blankenship, Teamlogic IT Columbus OH