Data Loss, Connectivity Are Core Issues For TeamLogic IT Customers
Keeping tabs on essential market demands is a key way TeamLogic IT helps franchise owners build customer loyalty and tap into new business
Technology changes by the day, seemingly by the hour. It’s almost impossible for small- and medium-size business owners to keep up. That’s why they depend on a managed IT services relationship with their local TeamLogic IT technology franchise.
It’s an arrangement that makes sense on many levels. As a managed services provider, or MSP, TeamLogic IT has its finger on the pulse of all things IT. Cybersecurity and safety issues, cloud computing, the latest in hardware and software, and much more. TeamLogic IT also routinely surveys the market to see what the “hot button” issues are — and then moves to provide solutions before they’re even needed.
Survey data shows concerns, points to resolution
For instance, information gleaned by TeamLogic IT in 2020 showed that business owners were very concerned about limiting data loss and steady, reliable connectivity. Some of that was due to having a remote workforce, most certainly. Even so, it showed a desire for solutions, one that every TeamLogic IT technology franchise owner could address, says Chuck Lennon, Executive Vice President.
“If you’re running a business in a pandemic, you have a lot on your mind — like staying open and paying the bills,” Lennon says. “Having reliable, up-to-date technology was, and is, essential to business owners. When we were able to uncover some specific issues in our research, it let us make sure that our solutions were ready to meet that need.”
Data gives franchise owners specific topics to market
Having that information also lets TeamLogic IT franchise owners, especially newer ones, craft specific messaging for current clients and prospects. Being able to point out that TeamLogic IT understands the concern, and can address it, helps secure client loyalty and win new business, Lennon pointed out.
“The MSP space is getting more crowded all the time, and if you want your message to stand out you need to be focused,” he said. “TeamLogic IT doesn’t talk about abstract needs, we deal in specifics. When a business owner is worried about cybersecurity, for instance, and we can show how our solutions take care of that problem, it engages that owner and makes them want to talk to the franchise owner to learn more. Once those conversations begin, it’s a short journey to convert that prospect to a client with a managed IT services contract.”
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind around their technology needs, and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting. Along the way, TeamLogic IT has grown to more than 225 locations around North America and continues to expand in both new and existing markets.