B2B Marketing with TeamLogic IT
What is B2B Marketing and Why Does it Matter?
Every business relies on marketing, from world of mouth to advertising, to raise its profile and bring in customers. TeamLogic IT has mastered the specific art of B2B marketing by creating specific strategies and tactics that talk not just about a brand’s goods and services, but why that brand itself is better than others in the space.
It’s a niche approach, to be sure, and one that every TeamLogic IT franchise can use in many ways to build awareness of its managed IT services model, draw in new customers, and increase revenue every day. That’s because the marketing team at TeamLogic IT has built out a suite of solutions that allow each franchise to capitalize on what works best in its territory.
Digital marketing
Companies looking for IT support naturally want to see how vendors acquit themselves in terms of an online presence. That’s why digital B2B marketing for each TeamLogic IT location begins with a local website. The site allows for local customization, so the franchise owner can post customer testimonials unique to their market and more.
TeamLogic IT franchise owners also get support and advice on digital marketing, which includes paid search marketing campaigns, local listings management, lead generation, and lead nurturing through an automated marketing platform.
Social media marketing
There’s also plenty of social media marketing support, so that TeamLogic IT franchise owners can reap the benefits of LinkedIn, Facebook, and other platforms. Franchise marketing through social media can capture interest by tapping into unique activities or events in a market, as well as on more national themes.
Social media marketing can also boost in-person networking efforts. Every TeamLogic IT franchise owner and their team are encouraged to join organizations that will allow them to connect with other business owners in their community.
Traditional marketing
Finally, there’s traditional marketing. It would be easy to write off direct mail and other “tried and true” marketing approaches — easy, and a big mistake because they very much still work. That’s why TeamLogic IT produces a variety of high-quality brochures, sales support flyers, and presentation templates. These leave-behind materials make a huge impression on current and potential clients.
When it comes to direct mail, nobody’s better at it than TeamLogic IT. Franchise owners receive a verified list of 1,500–2,000 potential business customers for you to market to at the outset, and it’s been proven that these direct-mail postcards are an ideal way to use marketing to build brand awareness.
Learn more about the TeamLogic IT franchise opportunity
There’s so much more to TeamLogic IT when it comes to marketing. From vehicles wrapped in promotional graphics, turning them into mobile billboards, to a full year of turnkey marketing support for every new franchise owner, TeamLogic IT is a business that understands the value, and the continuing evolution, of franchise marketing.
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. TeamLogic IT’s managed IT services contracts give clients peace of mind around their technology needs, and provide franchise owners with a steady, predictable revenue stream. The company now serves a wide and growing variety of clients in every business sector, from tourism and hospitality to healthcare, legal and accounting. Along the way, TeamLogic IT has grown to more than 250 locations around North America and continues to expand in both new and existing markets.
Learn more about a TeamLogic IT franchise
For in-depth details about the TeamLogic IT franchise opportunity, visit our research pages here. If you’re ready to invest in the TeamLogic IT franchise opportunity, fill out our form here. Our team will be in touch to start a conversation with you.
