What Is The TeamLogic IT Advantage?
The TeamLogic IT Advantage is Superior Training and Support
In less than 20 years, TeamLogic IT has grown to more than 260 locations across the United States. It has transformed the managed services provider, or MSP, space with its managed IT services business model. Along the way, TeamLogic IT has helped thousands of small businesses with cybersecurity protections, smooth IT operations, and peace of mind. At the same time, TeamLogic IT has helped hundreds of entrepreneurs build satisfying businesses and financial independence. That growth has come for many reasons, but most would say it all begins with a major TeamLogic IT advantage: stellar training and support from day one through the life of the business.
There’s a lot to do when opening a new TeamLogic IT franchise: find office space, get equipment ordered, interview and hire techs…and learn the IT business. Happily, TeamLogic IT has a robust training university in place to help every new owner get up and running properly.
“It’s a Monday to Saturday event, and it really runs the gamut,” says Lee Dye, vice president of support and training. “It’s pretty intense, with long days and homework every night. The goal is for new franchise owners to leave understanding how to run a TeamLogic IT business and come out with a business plan for their first 12 months in business.”
Even though TeamLogic IT’s training covers every angle of owning and running a managed IT service business, modules can also be customized to hit on specific needs and topics as the IT industry evolves.
“It’s about support as much as it is about learning,” Dye explains. “Especially at the beginning of building the business. We want to address any issues our franchisees are having but we also want to head off any problems they might run into by showing them how others have dealt with specific issues, whether that’s marketing, bookkeeping, or employee retention.”
Another TeamLogic IT advantage is the availability of business coaching. This can happen online, as well as in live, on-site sessions with franchise owners or in regional sessions for training and networking. This flexibility lets TeamLogic IT franchise owners get expertise from coaches as well as their fellow owners, no matter what their schedule.
“We work very hard to make sure that we’re following trends, which means making sure we have a strong online, remote coaching and training element,” Dye explains. “We also make sure the topics are timely. As the MSP services sector’s smaller players made ends meet during the pandemic, we provided information on business acquisition, because a lot of our franchisees are finding themselves in a position to absorb a smaller, “Mom and Pop” IT repair shop and take over its staff and customers. We talked about all the steps, from negotiating to buy that business to rolling its pieces into their own operation.”
And then there’s the unparalleled marketing support, a true standout. By the time a new TeamLogic IT franchise opens, that owner has begun to see the benefits of a comprehensive, integrated marketing plan that will pay many dividends.
“We take an integrated approach to marketing, which means that we teach franchise owners that no one media wins the day,” explains Denise Denton, Vice President, Marketing. “There are so many channels, avenues and opportunities to put our brand name in front of potential customers, and we work to leverage them all.”
Customer identification is easy: The TeamLogic IT client is the IT decision-maker at a local business. But how to best market to that individual, and get him or her interested in something like managed services, requires a more nuanced approach.
“We live in a distracted society, and in many cases we are speaking with different generations,” Denton says. “A franchise owner has to be able to reach that person effectively, so we have a multi-touch approach that begins with our initial marketing program. What that’s all about is building a consistent brand presence in the first year, and it has many moving parts. When all these materials and strategies are used together, over time, they do a very good job of building brand awareness within the market.”
And then, she adds, “Once the franchise is solidified in terms of market presence and brand awareness, we provide materials so they can go after different sectors, as well as offer new products and services to that existing client base. That way they are working on growing their footprint as well as increasing wallet share with the current book of business.”
There’s a big difference between working in someone else’s business and running your own. That’s why the savviest entrepreneurs give high marks to brands such as TeamLogic IT, which has the systems in place to help every franchise owner start strong and build a solid client base and revenue stream. In other words, support, support, and more ongoing support.
“It’s easy for us to talk about the outstanding training we give new owners, as well as the ongoing webinars and other support we provide to our existing TeamLogic IT franchise family,” Dye says. “But that’s us singing our own praises. When outside organizations like Franchise Business Review survey our owners and we get top marks, that proves to anyone looking at our brand that we really value our franchise owners and have invested in the systems to help them succeed.”
Learn More about TeamLogic IT Franchise
TeamLogic IT is the technology franchise small and medium-sized businesses increasingly rely on for turnkey support. Our managed IT services contracts give clients peace of mind around their technology needs, and provide franchise owners with a steady, predictable revenue stream. TeamLogic IT has grown to more than 260 locations around North America and continues to expand in both new and existing markets.
For more in-depth details about the TeamLogic IT franchise opportunity, visit our research pages here. To start a conversation with a member of our dedicated team, fill out our form here. We’ll be in touch with more information about the TeamLogic IT franchise opportunity and answer any questions you may have.